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Educational Buyer Reference

Gold Purity & Weight Guide

Understand the relationship between karats, millesimal fineness numbers, and traditional weight measurements like tolas, grams, and troy ounces before buying or selling jewellery or bullion.

💎Purity Guide

Gold Purity, Karat & Weight Explained

Understanding gold purity and weight is essential when buying or selling gold. Purity determines how much actual gold is present in an item and directly affects its market value, appearance, and durability.

The purity of gold determines how much actual gold is present in an item compared with other metals. It can affect the item's market value, appearance, durability, and suitability for different purposes. Pure gold is commonly described as 24-karat gold — it contains a very high proportion of gold and has a naturally bright yellow appearance.

“Gold purity can also be expressed using a fineness number. For example, 999 or 999.9 indicates very high-purity gold, while 750 generally represents 75% gold. These markings can help buyers identify the approximate gold content of an item, although authenticity should also be verified through reliable testing or documentation.”

The value of a gold item is generally influenced by its weight and purity, along with the current market price. Jewelry may also include additional costs for craftsmanship, design, gemstones, branding, and retail margins. When selling gold, buyers calculate value based on actual gold content rather than the original retail price.

🥇 Karat Purity Comparison

24K999
24K GoldPurest Gold

Naturally bright yellow. Very high purity but relatively soft — less practical for everyday jewelry. Preferred for investment bars and coins.

99.9%

Gold content

22K916
22K GoldHigh Purity

Commonly used in traditional and bridal jewelry. Slightly harder than 24K while retaining a rich gold color. Popular in South Asian markets.

91.6%

Gold content

18K750
18K GoldBalanced Choice

Contains 75% gold. Widely used for fine jewelry — balances high gold content with durability. Available in yellow, white, and rose gold tones.

75%

Gold content

14K585
14K GoldDurable & Popular

Contains 58.5% gold. Harder and more resistant to everyday wear. A popular choice for frequently worn jewelry items in many markets.

58.5%

Gold content

10K417
10K GoldMost Durable

Contains 41.7% gold. Provides the most strength due to higher proportion of other metals. Common in markets where affordability is a priority.

41.7%

Gold content

⚖️ Gold Weight Units Explained

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Gram (g)
Retail & Jewelry

The most universally understood weight unit. Widely used for retail gold transactions, jewelry pricing, and small purchases worldwide.

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Troy Ounce (oz)
International Markets

The standard unit in global precious-metal markets. 1 troy ounce equals approximately 31.1 grams. Used for international gold price benchmarking.

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Tola
South Asia

Widely used in Pakistan, India, and other South Asian markets. 1 tola equals approximately 11.66 grams. Common in local jewelry and bullion trade.

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Kilogram (kg)
Wholesale & Bulk

Used for large-scale transactions, central bank reserves, and institutional purchases. 1 kilogram equals 1,000 grams or approximately 32.15 troy ounces.

📋 What to Check When Buying or Selling Gold

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Check the hallmark or purity marking on the item

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Ask for documentation showing weight and purity

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Purchase from established and reputable sellers

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Understand that jewelry resale may not reflect original retail price

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Two items of the same weight can have different gold values if purity differs

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Use our gold calculator to estimate value based on purity and weight

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Know What You're Buying or Selling

Understanding karats, fineness, and weight makes it easier to compare gold products and prices, and helps you avoid confusion when different sellers use different measurement systems. Current market prices, product premiums, workmanship, taxes, and dealer margins can all influence the final buying or selling price. Check purity, weight, and live market rates to make more informed gold-related decisions.

Standard Metric & Traditional Conversions

When evaluating gold bullion or jewellery, weight conversions must follow exact legal standards:

UnitExact Gram EquivalentTroy Ounce EquivalentCommon Usage
1 Gram (g)1.0000 grams0.03215 ozGlobal retail standard
10 Grams (10g)10.0000 grams0.32151 ozIndia, GCC bullion bars
1 Tola11.6638 grams0.37500 ozPakistan, India, Nepal, Bangladesh
1 Troy Ounce (oz)31.1035 grams1.00000 ozLBMA/COMEX spot benchmarking
1 Kilogram (kg)1,000.0000 grams32.15074 ozCentral bank & institutional bars

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Frequently Asked Questions

Common questions about gold prices worldwide and how to use our tools.